The Power of the Image project Launches in China

Exhibition and Seminars Feature 20 of the World’s Most Influential International Professional Photographers

For Release 2014-04-10

Beijing, China and Rochester, NY– April 10, 2014 - On April 25, Beijing’s Temple of Heaven will become the site of one of the most memorable exhibitions of its kind – The Power of the Image. The exhibition will feature more than 200 works by 20 internationally-renowned professional photographers, including Pep Bonet, Michael Crouser, Lauren Greenfield, Peter Guttman, Jocelyn Bain Hogg, Nadav Kander, Frederic LaGrange, Yann Layma, Roman Loranc, Gerd Ludwig, Steve McCurry, Eric Meola, Sylvia Plachy, John Sexton, Matthew Jordan Smith, Eddie Soloway, Art Streiber, Joyce Tenneson, Art Wolfe and Qin Yuhai.

Organized and developed by the Beijing Fuhai Culture Company, Kodak Alaris and supported by the Tencent Website, the “Power of the Image” is hosted by the China Public Relation Association, George Eastman House, and the Beijing Municipal Administration Center of Parks, Beijing Association of Parks. The multi-faceted program includes the exhibition at the Temple of Heaven from April 25 to May 31 and a host of events, seminars and panel discussions on April 26 - 28, including the  April 25 opening and awards ceremony; exhibition of the Life Story of George Eastman; the exhibition “Photography Changed the World”, featuring photographs from the world renowned photography collection at George Eastman House; dialogues with” Power of The Image Award” photographers; and the Workshop of Photographic Preservation and Digital Processing.

All images for the exhibition will be printed on KODAK PROFESSIONAL ENDURA Premier Paper that features the latest advancement in coupler technology, and expands the capability to create high-quality print output. Its innovative cyan dispersion and emulsion technology provides benefits from an even larger color gamut, all the while maintaining clean whites, rich blacks, and realistic skin tones.

“It is a great honor for me to hold this international photographic activity,” said Mr. Cao Jian, chairman of the Beijing Fuhai Culture Company. “As a Chinese who has had the benefit of being involved in the imaging industry for 20 years, I hope to help expose more people to the power of photography as captured by this extraordinary group of professional photography legends and the importance of their images. The birth of photography had a revolutionary effect on the development of world civilization. The unique aspect of photography lies in capturing a glimpse of the real world we live in and recording the truths of that reality. It is my hope that by joining with George Eastman House, Kodak Alaris and the esteemed photographers in the “Power of the Image” project, we will help develop a deeper understanding about photography and photographers who are part of the project.”

Bruce Barnes, director of George Eastman House, said, “We hope to have a continuing partnership with China during this time of tremendous change in the photographic industry. Through traveling exhibitions and international programs, we o fulfill the mission of our museum, which is in part to promote access to and understanding of photography throughout the world. We aim to recognize contemporary artists through exhibitions, awards, and exchanges, and this partnership offers a platform for cultural organizations, photographers, and the public to share the power of photography.”

Images have been used to record and inspire human development; they will continue to have a far-reaching effect on the past, present and future. The award-winning images in the Power of the Image reinforce world peace, the advancement of human civilization, the protection of our environment, and uniquely highlight photography  as a way of expression.

The official website of the “Power of the Image” international photographic program was launched March 28 (http://poweroftheimage.com) and includes information about the “Power of the Image” agendas, exhibitions, photographers and their photographic works in both Chinese and English. As a media partner of the international photographic activity, Tencent also launched a special edition, featuring a full photographic activity report under its photo channel. 



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